Thank you friends for your reading

Saturday, September 18, 2010

Tuesday, August 3, 2010

Advertising , IMC

happy reading friends

Friday, January 8, 2010

basics in selling skills

Some skills like -selling process, forecasting , territory management,recruitment,training ,compensation

..happy reading

http://www.scribd.com/doc/24945009/Basics-of-selling-skills

Thursday, December 24, 2009

Friday, November 20, 2009

channel management ..overview

introduction to channel concepts , an overview ..happy reading

http://www.scribd.com/doc/22791098/Introduction-to-Channel-Management

Thursday, November 5, 2009

some interesting marketing successes of 2009 in India

Hi sharing with you all..was reading the BW , Nov 2009..thought it would be interesting to share..what is important that each of these successes .. they have a unique differentiation ..something which was clear to them and the consumers ..have fun

2009

  • Consumer was seeking value and looking at fundamentals more than emotional connect
  • Most companies emphasized on basic 4 P’s which became even more important –with 3 P’s of process/people/physical evidence becoming more important
  • Starting April 2011 , valuations of brands will have a significant role in company valuations , & companies will have to report the growth in brand valuations & this would place the onus directly on the management

Samsung

  • Launched 225 products in 2009 against 2000 the year before
  • It is closing the gap effectively with technology breakthrough / products customized to Indian needs
  • They made an exclusive 32” LED TV for Indian customers as Indians have smaller rooms
  • They target to lead in product innovation space & be relevant to consumers

Aircel

  • Till 2006 it was just in 2 circles with 2.2 million consumers
  • Positioning was on non-voice uses –pay bills/book tickets/network with friends
  • Monthly susbscriber additions have doubled from 600,000 6 months ago to 1.4 million

Rahul Gandhi

  • Congress launched him as their marketing weapon
  • He has added a new constituency” the youth “
  • Shows freshness , sincerity , positivity – all of which is a rare combination amongst the politicians
  • Political scion gifted with a glorious smile

Virgin Mobile

  • Decided to target youngistan – focused exclusively on youth
  • Focus on communication where the youth “ gets around “ not necessarily rebels ..they find a way
  • Introduced many first “ including ..get paid to receive a call” -Cut clutter
  • It has achieved a 92 % awareness , and 69 % consideration a year since its launch

LIC

  • Their nearest competitor is less than 1/ 10th of their size
  • They increased their MS from 60 to 67% last year
  • Their IMC initiative was through its people – they decided to give a select band of its agents the title of chief life insurance advisors ..and task them with appointing and mentoring agents ; hitherto the prerogative of development officers
  • They created an army with brought about Rs 700 cr of business last year

Ghajini

  • It raked in Rs 90 crores in the ist weekend of its release
  • Marketing cost was Rs 7.5 crore and the global box office offtake Rs 260 crore
  • They homestly told the consumers what to expect through a major use of IMC – Aamir’s physical appearance , the haircut , the in cinema visibility ; ushers having a similar haircut
  • The audience was prepared for what they were going to see

Rakhi Sawant

  • From an item girl she became the biggest start for NDTV imagine
  • As a brand she is brash , crude , willingly flaunts her unsophistication
  • Her appeal connected with the masses

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