http://www.scribd.com/doc/37684942/pbm-2010
happy reading ...
marketing and sales in india
Saturday, September 18, 2010
Tuesday, August 3, 2010
Sunday, March 14, 2010
Friday, January 8, 2010
basics in selling skills
Some skills like -selling process, forecasting , territory management,recruitment,training ,compensation
..happy reading
http://www.scribd.com/doc/24945009/Basics-of-selling-skills
..happy reading
http://www.scribd.com/doc/24945009/Basics-of-selling-skills
Thursday, December 24, 2009
channel managment environment behavior direct
readers
some more snapshots on aspects of channel management..enjoy
Friday, November 20, 2009
channel management ..overview
introduction to channel concepts , an overview ..happy reading
Thursday, November 5, 2009
some interesting marketing successes of 2009 in India
Hi sharing with you all..was reading the BW , Nov 2009..thought it would be interesting to share..what is important that each of these successes .. they have a unique differentiation ..something which was clear to them and the consumers ..have fun
2009
- Consumer was seeking value and looking at fundamentals more than emotional connect
- Most companies emphasized on basic 4 P’s which became even more important –with 3 P’s of process/people/physical evidence becoming more important
- Starting April 2011 , valuations of brands will have a significant role in company valuations , & companies will have to report the growth in brand valuations & this would place the onus directly on the management
- Launched 225 products in 2009 against 2000 the year before
- It is closing the gap effectively with technology breakthrough / products customized to Indian needs
- They made an exclusive 32” LED TV for Indian customers as Indians have smaller rooms
- They target to lead in product innovation space & be relevant to consumers
- Till 2006 it was just in 2 circles with 2.2 million consumers
- Positioning was on non-voice uses –pay bills/book tickets/network with friends
- Monthly susbscriber additions have doubled from 600,000 6 months ago to 1.4 million
- Congress launched him as their marketing weapon
- He has added a new constituency” the youth “
- Shows freshness , sincerity , positivity – all of which is a rare combination amongst the politicians
- Political scion gifted with a glorious smile
- Decided to target youngistan – focused exclusively on youth
- Focus on communication where the youth “ gets around “ not necessarily rebels ..they find a way
- Introduced many first “ including ..get paid to receive a call” -Cut clutter
- It has achieved a 92 % awareness , and 69 % consideration a year since its launch
- Their nearest competitor is less than 1/ 10th of their size
- They increased their MS from 60 to 67% last year
- Their IMC initiative was through its people – they decided to give a select band of its agents the title of chief life insurance advisors ..and task them with appointing and mentoring agents ; hitherto the prerogative of development officers
- They created an army with brought about Rs 700 cr of business last year
- It raked in Rs 90 crores in the ist weekend of its release
- Marketing cost was Rs 7.5 crore and the global box office offtake Rs 260 crore
- They homestly told the consumers what to expect through a major use of IMC – Aamir’s physical appearance , the haircut , the in cinema visibility ; ushers having a similar haircut
- The audience was prepared for what they were going to see
- From an item girl she became the biggest start for NDTV imagine
- As a brand she is brash , crude , willingly flaunts her unsophistication
- Her appeal connected with the masses
Subscribe to:
Posts (Atom)